THE TOPSPIN MEDIA COMPANY
Founded in 2007 by Shamal Ranasinghe and ProTools co-creator Peter Gotcher, Topspin Media is made up of a passionate group of music lovers, film nerds, marketers, and developers who wake up every day inspired to help artists find new fans, promote their work, and sell new products. Their mission is to create an artistic middle class. And it's happening.
Currently more than 55,000 musicians, comedians, labels, managers and filmmakers use the Topspin Platform to grow their audience, communicate with fans, and sell music, video, merch and ticket bundles. As a result, the average transaction across the Topspin Platform is greater than $20. When you look at optimized campaigns - what some might call the typical Topspin campaign - the average is greater than $50. Add tickets to the campaign and the averages start to approach $90.
Why is this important? Nielsen recently estimated that the music industry is losing as much as $2.7 billion in overall value by not better targeting music fans with more creative products. The Internet has created an attention economy, where distribution is easy but attention is scarce. Success is now determined by the strength of an artist's connection to their audience. At Topspin Media, they build software for artists to establish lasting and meaningful relationships with fans, communicate with them around the web, and sell far higher-value products in return.